Marketing pay in North Carolina after taxes: what you keep (2026)

The median marketing specialist in North Carolina earned $77,360 a year in May 2024, which is $37 an hour for a full-time year, according to the Bureau of Labor Statistics. Half of the 30,140 marketing specialists the BLS counts in North Carolina earned more than that and half earned less; the middle half of them sat between $55,980 and $104,300. That is the gross figure, before anyone takes anything. What you keep depends on North Carolina's tax, and North Carolina has a flat 4.25% state income tax.

What the median marketing specialist keeps in North Carolina

For a single filer on the median $77,360, taking the standard deduction and no other adjustments:

The state line is 4.3% of gross at this salary. Health insurance, retirement contributions and local taxes are not in it either; they vary by employer and by city.

Where North Carolina ranks for marketing specialist pay

Of the 50 states, North Carolina ranks 13 of 50 on the gross median for marketing specialists. The highest-paying state is Delaware at $98,650 and the lowest is West Virginia at $50,290. Gross rank is not take-home rank: a state with no income tax climbs several places once the state line is applied, and a high-tax state drops.

Across the border

The same job in the states next to North Carolina, gross median and estimated take-home for a single filer:

Virginia leaves a marketing specialist with more at the end of the year than North Carolina does. Georgia, Tennessee and South Carolina pay less once tax is counted. Pay is one line; rent is the other, and a higher median in a metro with higher rent can leave you with less.

Where the marketing specialist jobs are in North Carolina

The BLS count of 30,140 marketing specialists is statewide. The metros with the most of that work are Charlotte, Raleigh, Greensboro, Durham and Winston-Salem, which is where the median is set and where the upper quartile ($104,300 and above) is most often paid. Employers who could not hire locally and have filed with the Department of Labor are listed on the North Carolina openings page; those filings are the ones already paying to bring people in, and housing or transport is often part of the offer.

What people get wrong about marketing specialist pay in North Carolina

• Quoting the mean. The BLS mean for North Carolina is $41 an hour, pulled up by the top earners. The median ($37) is what the typical marketing specialist makes.
• Comparing gross across states. A $77,360 offer in North Carolina is $59,294 in hand; the same number in a no-tax state is $62,582.
• Forgetting the employer's share of insurance. A job that pays $75,360 with full health coverage can beat one that pays $80,360 without it.
• Treating the statewide median as the metro median. Charlotte pays differently from a rural county; ask for the figure for the place you are actually going.

Everything about North Carolina, on one page

The North Carolina page has the licence registries and boards, the state tax at three salaries, the programs that pay you to come, and the openings filed in North Carolina this month. If you know which state you are leaving, the move pages compare the two directly. Creating a free Workmerica profile with your trade and your destination puts you in front of North Carolina employers hiring from out of state.

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2024 state estimates for Marketing. Tax lines are a single filer with the standard deduction, 2024 federal brackets, and the state rate in lib/us-states.ts; progressive states are approximated. Not tax advice.