Marketing pay in Florida after taxes: what you keep (2026)

The median marketing specialist in Florida earned $77,490 a year in May 2024, which is $37 an hour for a full-time year, according to the Bureau of Labor Statistics. Half of the 54,090 marketing specialists the BLS counts in Florida earned more than that and half earned less; the middle half of them sat between $56,070 and $100,390. That is the gross figure, before anyone takes anything. What you keep depends on Florida's tax, and Florida has no state income tax on wages.

What the median marketing specialist keeps in Florida

For a single filer on the median $77,490, taking the standard deduction and no other adjustments:

Florida takes nothing from wages, so the only deductions are federal. That is worth $3,875 a year against a state with a flat 5% tax on the same salary. Health insurance, retirement contributions and local taxes are not in it either; they vary by employer and by city.

Where Florida ranks for marketing specialist pay

Of the 50 states, Florida ranks 12 of 50 on the gross median for marketing specialists. The highest-paying state is Delaware at $98,650 and the lowest is West Virginia at $50,290. Gross rank is not take-home rank: a state with no income tax climbs several places once the state line is applied, and a high-tax state drops.

Across the border

The same job in the states next to Florida, gross median and estimated take-home for a single filer:

None of Florida's neighbours beats it on take-home for marketing specialists. Georgia and Alabama pay less once tax is counted. Pay is one line; rent is the other, and a higher median in a metro with higher rent can leave you with less.

Where the marketing specialist jobs are in Florida

The BLS count of 54,090 marketing specialists is statewide. The metros with the most of that work are Jacksonville, Miami, Tampa, Orlando and St. Petersburg, which is where the median is set and where the upper quartile ($100,390 and above) is most often paid. Employers who could not hire locally and have filed with the Department of Labor are listed on the Florida openings page; those filings are the ones already paying to bring people in, and housing or transport is often part of the offer.

What people get wrong about marketing specialist pay in Florida

• Quoting the mean. The BLS mean for Florida is $40 an hour, pulled up by the top earners. The median ($37) is what the typical marketing specialist makes.
• Comparing gross across states. Florida's zero state tax means its gross understates it against taxed states.
• Forgetting the employer's share of insurance. A job that pays $75,490 with full health coverage can beat one that pays $80,490 without it.
• Treating the statewide median as the metro median. Jacksonville pays differently from a rural county; ask for the figure for the place you are actually going.

Everything about Florida, on one page

The Florida page has the licence registries and boards, the state tax at three salaries, the programs that pay you to come, and the openings filed in Florida this month. If you know which state you are leaving, the move pages compare the two directly. Creating a free Workmerica profile with your trade and your destination puts you in front of Florida employers hiring from out of state.

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2024 state estimates for Marketing. Tax lines are a single filer with the standard deduction, 2024 federal brackets, and the state rate in lib/us-states.ts; progressive states are approximated. Not tax advice.